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Sheffield Hallam University: Public Relations

Institution Sheffield Hallam University
Department Sheffield Hallam University
Telephone (+44) 0114 225 5533
Study type Taught


Course summary - Develop the creative, theoretical and technical skills required for a successful PR career

  • Explore communication theory, practice and research through wide-ranging learning methods

  • Learn how the industry works - build relationships and develop reputations with real-life briefs

  • Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course

  • Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders

This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.

How you learn The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.

You learn through

  • practical projects

  • lectures and seminars

  • commercial opportunities with real-world clients

  • critical thinking and group work skills

  • employability workshops

  • guest speakers and masterclasses

  • webinars with industry specialists

  • development of your online showreel

Applied learning Live projects

Throughout the course you'll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry.

Networking opportunities

A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead.


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