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Sheffield Hallam University: International Marketing

Institution Sheffield Hallam University
Department Sheffield Hallam University
Web http://www.shu.ac.uk
Telephone (+44) 0114 225 5533
Study type Taught

Summary

Course summary - Develop an understanding of the international marketing management process and how it is applied in industry

  • Identify and develop professional marketing skills in preparation for future application and employment

  • Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.

How you learn You learn to apply and critically challenge your understanding your field in practical contexts, particularly during real industry work experience.

The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through

  • work experience

  • traditional lectures

  • seminars

Applied learning Work experience

An exciting new development and improvement to the course is that you can now choose a work experience route (you source your own placement). This will run parallel to the more traditional, full time non-work experience route. By successfully completing either route, you would achieve an MSc International Marketing.

Live projects

Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.

The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.

MSc

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