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Sheffield Hallam University: International Business and Marketing

Institution Sheffield Hallam University
Department Sheffield Hallam University
Telephone (+44) 0114 225 5533
Study type Taught


1. Course summary - Gain the expertise you need to excel in international business and marketing.

  • Engage with real organisations via a live consultancy project.

  • Develop your skillset through collaborative and independent learning.

  • Attain rounded knowledge on an academically challenging, multidisciplinary course.

On this course, you'll tackle business and marketing with an outward-facing, international perspective. You'll consider strategy and engagement on a global scale, and understand how business is conducted across cultures and borders.

2. How you learn On this course, you'll study international business topics such as globalisation, multinational enterprises, cross-cultural management, international strategy, and global supply chains. In the marketing strand, modules will focus on areas such as international markets, brands and consumers. Practical work is featured throughout the course to ensure that you apply your skills.

Our large and diverse teaching team combines practical industry experience and academic research expertise. This enables us to blend contemporary, real-world understanding of business with advanced theoretical knowledge and a truly international perspective.

You learn through

  • lectures

  • seminars

  • workshops

  • live projects

  • simulations

  • peer learning

  • independent study

  • guest speakers

Applied learning

Live projects

The course features an international consultancy project opportunity, supported by Venture Matrix, in which you carry out assessed projects based on real-world business solutions for local, national or global organisations.

The project aims to enhance your business awareness and improve your employment prospects. The opportunity to visit and communicate regularly with a real company will be particularly beneficial to international students from the point of view of business engagement and practical experience.

There are also business simulations throughout the course. These opportunities give you the chance to develop your practical skills in a real world setting.

Networking opportunities

Throughout the course, you'll benefit from frequent interaction with the business community — allowing you to make useful connections for your career.

Field trips

There are field trips and site visits on the course to demonstrate the business environment, and allow for useful real-world experiences and insight.


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