Robert Gordon University: Business with Marketing Management

InstitutionRobert Gordon University View institution profile
Department Aberdeen Business School
Telephone 01224 262728
Study type Taught


This course is targeted at aspiring and current managers who want to reinforce their managerial competences and develop a stronger focus in marketing.

It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means.

This course is part of the MSc Business and Management programme, giving you the option of studying a 2 year MSc (with work placement).

All the modules are rooted firmly in professional practice and are designed to provide you with the ability to apply your managerial and marketing skills in a variety of sectors.

You will gain an understanding of the forces at play in the business environment, the impact of organisational strategy on the marketing process and the cause and effect of successful marketing decision making.

Each course in the Business and Management programme comprises of a dual award: A globally recognised Masters qualification A Diploma in Strategic Management and Leadership (level 7) from the Chartered Management Institute (CMI)


Robert Gordon University

Robert Gordon University has recently been awarded Scottish University of the Year 2021 - Times Good University Guide.

With a history that dates back to 1729 when Robert Gordon founded a hospital to educate the poor children of Aberdeen.  He had a remarkably modern belief that his investment in the education of his community would equip them with the skills and knowledge to strengthen their success in Europe and further afield. Today, more than 260 years after his death, the University which bears his name remains true to his spirit and enterprise.  In more recent times RGU …

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