Bangor University: Applied Marketing Science

InstitutionBangor University View institution profile
Department School of Psychology View department profile
Web https://www.bangor.ac.uk/psychology
Email psychology@bangor.ac.uk
Telephone 01248 382629
Study type Taught

Summary

The modern day marketing environment is changing and as a result, so are the skills marketers need to succeed. Marketing has become a truly interdisciplinary subject and in order to succeed marketers now need an understanding of topics as diverse as strategy, psychology, media, design, computer programming, statistics and even product design. Every time a consumer clicks on a website or uses a loyalty card retailers generate data. Yet this data will be meaningless unless marketers understand both statistics and programming to help them find the hidden meaning. Or maybe, a marketer has an amazing idea to redesign their product’s packaging. However, in order for the design to work, they’ll need a good understanding of Consumer Psychology to predict how consumers will interact with it along with skills in photoshop and prototyping to turn their vision into a reality.

While the marketing environment has changed, the way we train marketers hasn’t. Most marketing degrees are taught by business schools and focus mainly on strategy. However, this course is one of the first truly inter-disciplinary marketing courses, where you’ll have the option to study modules from Psychology, Business, Product Design, Media and Engineering; ensuring you have the practical skills you’ll need for the modern market place.

**Giving you the skills you need for the workplace**
For far too long, university courses have concentrated on developing the next generation of academics; training students with the skills they need to complete a PhD. A noble endeavour, but not very useful if you want to become a marketer and work in industry. Consequently, this course emphasises the practical skills that companies expect their marketers to have. When designing the modules for this course, we analysed over 50 different job specifications for junior and intermediate marketing roles, looking to see what essential and desirable skills companies look for.

**Working with real companies**
Understanding theory is one thing, but putting it into practice can be quite another. It doesn’t matter how many textbooks or journal articles you read, sometimes things don’t quite to plan. That’s why we believe that it’s important that students have the opportunity to put their skills and knowledge into practice by working for real companies and clients. As part of this programme all students will complete at least one consultancy project, working with a real client, with the option of more.
In the Applied Consumer Psychology module, all students act as a consultant Consumer Psychologist, tackling a research brief set by a genuine commercial client. In previous years, students have worked on projects for companies including: Tesco, Unilever, and Cadburys, and have explored topics as diverse as: testing and developing new product packaging, designing new store layouts, and redesigning brands’ websites. However, unlike traditional market research, these projects seek to explore the psychology that drives consumer behaviour.

**Hands on experience**
As well as completing a compulsory consultancy module you’ll also have the choice to complete a number of applied modules which feature extensive practical sessions and clear links with industry. In previous years we’ve sent our students to Queretaro, Mexico to work alongside architects, town planners, social scientists and engineers to help the local authority rejuvenate the town centre. Our students have also redesigned the product packaging for one of the UKs leading cat litter brands and developed behaviour change interventions for the NHS.

MSc

Bangor University
School of Psychology

Beyond the ordinary: study Psychology at BangorBangor University, School of Psychology
At Bangor we offer our students an exceptional student experience in a beautiful location. As a masters student in the School of Psychology you’ll be working alongside internationally renowned researchers using cutting edge techniques and equipment. If you like the sound of that here are a few more reasons to think about studying with us:

  • WhatUni? Awards saw Bangor’s student accommodation (2018) and clubs and societies ranked No.1 in the UK (2019) and the University ranked top 10 is several other categories
  • 5th (of ...

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