Bangor University: International Marketing
| Institution | Bangor University View institution profile |
|---|---|
| Department | Bangor Business School View department profile |
| Web | http://www.bangor.ac.uk/business/postgraduate |
| business.pg@bangor.ac.uk | |
| Telephone | 01248 382085 |
| Study type | Taught |
Summary
This course is designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and focuses on developing academic and applied skills in marketing including advertising, brand management and loyalty, customer service, public relations and market research.
Sponsorship info
The University offers a wide range of scholarships, studentships and bursaries.
MBA
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2.2 Honours degree in a relevant subject, e.g. business, management, finance from a university, or a similar qualification from any other institution is required. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential. If the native language is not English, students must provide satisfactory evidence that they have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and Internet-based TOEFL test scores of no less than 75 is required. |
| Modules | All years: international marketing; consumer behaviour in a global and digital world; global brand management; international marketing communication; management research; marketing analysis; marketing strategy; plus 1 from; international strategic management; organisations and people. |
| Location | Bangor Campus Bangor Campus Bangor (Wales) LL57 2DG |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2.2 Honours degree in a relevant subject, e.g. business, management, finance from a university, or a similar qualification from any other institution is required. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential. If the native language is not English, students must provide satisfactory evidence that they have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and Internet-based TOEFL test scores of no less than 75 is required. |
| Modules | All years: international marketing; consumer behaviour in a global and digital world; global brand management; international marketing communication; management research; marketing analysis; marketing strategy; plus 1 from; international strategic management; organisations and people. |
| Location | Bangor Campus Bangor Campus Bangor (Wales) LL57 2DG |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2.2 Honours degree in a relevant subject, e.g. business, management, finance from a university, or a similar qualification from any other institution is required. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential. If the native language is not English, students must provide satisfactory evidence that they have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and Internet-based TOEFL test scores of no less than 75 is required. |
| Modules | All years: international marketing; consumer behaviour in a global and digital world; global brand management; international marketing communication; management research; marketing analysis; marketing strategy; plus 1 from; international strategic management; organisations and people. |
| Location | Bangor Campus Bangor Campus Bangor (Wales) LL57 2DG |
Bangor University
Bangor Business School
Amongst the world’s top 25 institutions for research in the field of Banking (RePEc))
Bangor Business School offers a full range of disciplines from undergraduate to doctoral level. It is currently ranked amongst the top 25 institutions in the world for research in the field of Banking (RePEc, as of October 2018), and within the top 25% of UK business schools for research (REF 2014 research "intensity" index).
Gold Standard Teaching
Bangor University has achieved a Gold Award, the highest rating possible, in the national Teaching Excellence Framework (TEF), which means our teaching is ...
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