Bangor University: International Marketing

InstitutionBangor University View institution profile
Department Bangor Business School View department profile
Web http://www.bangor.ac.uk/business/postgraduate
Email business.pg@bangor.ac.uk
Telephone 01248 382085
Study type Taught

Summary

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

The programme is accredited by the CIMA (the Chartered Institute of Management Accountants) which means students could be entitled to claim exemptions for some of their professional examinations, please see CIMA website.

MBA

Bangor University
Bangor Business School



Amongst the world’s top 25 institutions for research in the field of Banking (RePEc)) 

Bangor Business School offers a full range of disciplines from undergraduate to doctoral level. It is currently ranked amongst the top 25 institutions in the world for research in the field of Banking (RePEcas of October 2018), and within the top 25% of UK business schools for research (REF 2014 research "intensity" index).

Gold Standard Teaching
Bangor University has achieved a Gold Award, the highest rating possible, in the national Teaching Excellence Framework (TEF), which means our teaching is ...

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