Bangor University: Consumer and Digital Marketing Analytics

InstitutionBangor University View institution profile
Department Bangor Business School View department profile
Web http://www.bangor.ac.uk/business/postgraduate
Email business.pg@bangor.ac.uk
Telephone 01248 382085
Study type Taught

Summary

In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.

Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.

Graduates from this course will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.

MSc

Bangor University
Bangor Business School

 

Amongst the world’s top 50 institutions for research in the field of Banking (RePEc)

Bangor Business School offers a full range of disciplines from undergraduate to doctoral level. It is currently ranked amongst the top 50 institutions in the world for research in the field of Banking (RePEc), and within the top 25% of UK business schools for research (REF 2014 research "intensity" index).

Gold Standard Teaching
Bangor University has achieved a Gold Award, the highest rating possible, in the national Teaching Excellence Framework (TEF), which means our teaching is of …

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