Aberystwyth University: Management and Marketing

InstitutionAberystwyth University View institution profile
Department Aberystwyth Business School
Web http://www.aber.ac.uk/en/
Email miminfo@aber.ac.uk
Telephone 01970 622523
Study type Taught

Summary

The course is divided into three 15 week semesters. In the first two semesters, contact time averages about 15 hours a week for the first ten to twelve weeks, leaving the last three to five weeks for examinations. The third semester is given over to the Managerial Reports Module, which involves 12 hours of workshops and then ongoing contact time with your tutor as you prepare a substantial piece of work (up to 14,000 words) on a real-world business and management topic.

The Management Strand

This degree will suit you, whether you are intending to be a manager in Marketing, or a general manager or entrepreneur who understands Marketing. So, especially in the first Semester, the Management strand of the Master's degree in Management and Marketing covers the fundamental aspects of Management: managing people (Human Resource Management); managing money (Accounting for Managers); managing business information (Management Information Systems) and so on. Whatever the subject of your first degree, the Aberystwyth Masters in Management and Marketing will give you an essential grounding in the knowledge base and skill set which today’s managers require.

The Marketing Strand

In a global, multi-media marketplace, modern managers and entrepreneurs require a more sophisticated understanding of Marketing than ever before. Decisions about strategy and financial planning in business are crucially dependent on market conditions and opportunities, locally, nationally and internationally. Focusing on Marketing, in the second Semester, this Master's degree in Management and Marketing will equip you, as a manager, with the key skills you need to commission or carry out national and international Market Research, to analyse its results, to understand Consumer Behaviour, and to formulate, execute and monitor a Marketing Strategy for your business which uses the most effective media for the best consumer targets.

MSc

Aberystwyth University


Learn and live in an exceptional environment.

The Town and University
Established in 1872, Aberystwyth University was the first University Institution in Wales and has a long tradition of excellence in teaching and research.
 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
Aberystwyth is a medium sized, scenic coastal town situated in one of the most beautiful and safest parts of the UK.  You’ll benefit from easy access to the seafront and beaches, rolling green mountains, a vibrant social and cultural life, and an excellent education.  The University campus is compact, friendly, and has a thriving cosmopolitan postgraduate community.  It is a bustling centre of ...

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