Aberystwyth University: International Business & Marketing

InstitutionAberystwyth University View institution profile
Department Aberystwyth Business School
Web http://www.aber.ac.uk
Study type Taught

Summary

The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.

Overview

As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

MSc

Aberystwyth University


Learn and live in an exceptional environment.

The Town and University
Established in 1872, Aberystwyth University was the first University Institution in Wales and has a long tradition of excellence in teaching and research.
 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
Aberystwyth is a medium sized, scenic coastal town situated in one of the most beautiful and safest parts of the UK.  You’ll benefit from easy access to the seafront and beaches, rolling green mountains, a vibrant social and cultural life, and an excellent education.  The University campus is compact, friendly, and has a thriving cosmopolitan postgraduate community.  It is a bustling centre of …

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