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Aberystwyth University: International Business & Marketing

Institution Aberystwyth University View institution profile
Department Aberystwyth Business School
Web www.aber.ac.uk
Email abs-enquiries@aber.ac.uk
Telephone 01970 622523
Study type Taught

Summary

The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.

Overview

As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

MSc

This is your place to master your future

Aberystwyth University

Aberystwyth UniversityThe University and Town  

Established in 1872, Aberystwyth University has a global reputation for teaching excellence and ground-breaking research. The University offers a range of research and taught postgraduate programmes, with students from across the world choosing to study here.  

Aberystwyth is a cosmopolitan market town nestled between the mountains and the sea. The University’s scenic location (part of the UNESCO Dyfi Biosphere) provides a beautiful place to explore and unwind in-between studying.   

Aberystwyth has a welcoming and inclusive community with a vibrant social life and culture, which …

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