University of Winchester: Digital Media Practice: Advertising, Marketing & Branding Design

InstitutionUniversity of Winchester
Department Department of Digital Technologies
Telephone +44 (0)1962 827234
Study type Taught


The Digital Media Practice: Advertising, Marketing and Branding programme at Winchester is designed to accommodate a wide range of specialist interests within the broad spectrum available within the digital media industry.

These professionally-focused programmes allow for the dynamic understanding and development of theory within the context of practice. The programmes are structured to enhance skills within a range of specialist careers in the digital media industry. Partnerships with professional practitioners and bodies give students the starting point to develop their own network of professional contacts and to identify key practitioners.

Study consists of five core modules plus two optional modules, where students undertake individual projects and case studies relevant to their particular area of interest. The programme aims to encourage experimentation, innovation and risk-taking.

Students studying MA Digital Media Practice can choose any two optional modules; students studying the Advertising, Marketing & Branding pathway must choose two optional modules from the appropriate section. Every student has a final dissertation or equivalent extended project.


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