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University of Westminster, London: Media Management

Institution University of Westminster, London View institution profile
Department School of Media and Communication View department profile
Web http://www.westminster.ac.uk/media-and-communication-courses
Email course-enquiries@westminster.ac.uk
Telephone +44 (0)207 915 5511
Study type Taught

Summary

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you'll also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with extensive experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion. You take six taught credit-bearing modules and a major project (a dissertation or professional project). You can also take an additional study skills module which includes quantitative methods and research skills.

Westminster is a leading provider in this academic discipline and is ranked top 15 among UK institutions for Communication and Media Studies in the QS World University Rankings 2022. The University is also ranked 4th in the UK in the Complete University Guide 2022 for Research Quality in Communication and Media Studies.

MA

University of WestminsterMedia and Communication at Westminster

Westminster is a pioneer in media education, introducing the first undergraduate media degree to the UK in 1975. Our research reputation, wide range of practical courses and close location to the UK's media capital have helped us to develop strong links with industry. This allows us to provide networking events, workshops and guest lectures for our students. We have strong relationships with a wide range of broadcasting houses and media agencies in London, one of the pre-eminent global centres for media and communication.

We offer postgraduate, full and part-time courses in a range of media …

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