University of the Arts London: Public Relations

InstitutionUniversity of the Arts London View institution profile
Department London College of Communication, University of the Arts London
Web arts.ac.uk
Email info@lcc.arts.ac.uk
Telephone 020 7514 6569
Study type Taught

Summary

This industry approved course develops the advanced skills and theory needed for a successful career in public relations and communications. You will develop the abilities, knowledge and skills to strategically manage the reputation of organisations and communicate effectively with stakeholders and the public. You will also learn how to build relationships with all forms of commercial and institutional organisations.
This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).

**What can you expect?**

You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. This course will give you a framework for the public relations planning process, addressing the critical role of research and evaluation.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy. You'll be involved in planning and implementing national and international campaigns.

As part of this, you'll explore the most effective use of public relations tools such as media relations, change management and issues and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised and looked at in-depth, along with the role of persuasion and influence.

You'll develop an understanding of the impact of global, financial, political and opinion-forming publics, as you hone your ability to communicate with them. You will also gain a better appreciation of the ethical, technological and global issues.

You will explore the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and discourse and the impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.

**About London College of Communication**

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices.

Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more.

The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces.

Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.

MA

University of the Arts London

 

 

About University of the Arts London
University of the Arts London (UAL) is ranked second in the world for Art and Design in the 2020 QS World University Rankings®  for the second year in a row, and is Europe's largest specialist university for art and design.

UAL draws together six renowned Colleges, each with a long established, global reputation for producing outstanding work:

Our graduates go on to work in and ...

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