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University of Sussex: Marketing and Consumer Psychology
Institution | University of Sussex View institution profile |
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Department | Psychology |
Web | www.sussex.ac.uk |
Study type | Taught |
MSc
Summary
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.
On this MSc, you’ll learn to:
- evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
- apply consumer psychology theories to interpret consumer behaviour
- use analytical skills to assess the choices consumers make
- make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.
You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.
Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.
**Accreditation**
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.
Level | RQF Level 7 |
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Entry requirements | You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
Summary
Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:
- understanding buyer behaviour
- enabling organisations to design innovative products
- creating effective communication messages.
- This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.
You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.
**Accreditation**
The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.
Level | RQF Level 7 |
---|---|
Entry requirements | You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
We are a research-intensive campus university with an excellent international reputation, located within the vibrant seaside city of Brighton & Hove. We welcome spirited students who want to study in a creative and intellectually-challenging environment.
We have been ranked 1st in the world for Development Studies for seven consecutive years in the QS World University Rankings by Subject 2017-2023.
A uniquely Sussex education
We offer over 200 postgraduate courses designed to enable you to make a positive difference in the world.
From American Studies to Robotics, Applied Linguistics to International Management, Philosophy to Human Rights, we have stimulating …
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