University of Sussex: Marketing and Consumer Psychology

InstitutionUniversity of Sussex View institution profile
Department Psychology
Web www.sussex.ac.uk
Study type Taught

Summary

Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages. This course will prepare you for careers building on both disciplines, whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

MSc

The University of Sussex

 

 

 

We are a research-intensive campus university with an excellent international reputation, located within the vibrant seaside city of Brighton & Hove. We welcome spirited students who want to study in a creative and intellectually-challenging environment.

A uniquely Sussex education
We offer over 200 postgraduate courses designed to enable you to make a positive difference in the world.

From American Studies to Robotics, Applied Linguistics to International Management, Philosophy to Human Rights, we have stimulating courses – and world-respected academics – across the sciences, social sciences, arts and humanities.

We were ranked 1st in the world for Development Studies ...

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