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University of Sunderland: Integrated Marketing Communications MA

Institution University of Sunderland
Department Business
Web http://www.sunderland.ac.uk
Email student.helpline@sunderland.ac.uk
Telephone 0191 515 3000
Study type Taught

Summary

This programme aims to appeal to those wishing to work, or develop their chosen careers, in: - A Marketing Management, Marketing Communications or Branding role

  • An Integrated, Marketing, PR or Advertising agency

  • Setting up an Integrated Marketing Communications agency or consultancy

The programme delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. Students will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in IMC. Areas studied will include the theory, management and implementation of IMC, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, Advertising and Digital plus a major project.

Themes & Philosophy Underpinning the Programme This IMC programme seeks to be truly integrative and interdisciplinary – with opportunities for students to learn about the contribution of each discipline and the benefits of having an overarching approach to management and implementation of IMC. Throughout the programme and embedded within modules there are the themes of: - Integration

  • Constructs of IMC

  • Employability

  • Professional standards

  • Reflective Practice

  • Challenge and support

MA

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