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University of Strathclyde: Tourism Marketing Management

Institution University of Strathclyde View institution profile
Department Marketing
Web https://www.strath.ac.uk/
Email sbs.marketing@strath.ac.uk
Telephone 0141 553 6118
Study type Taught

Summary

The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide.

It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

MSc

Continue your student journey with the University of Strathclyde

Masters and Taught Courses in Scotland 

Founded in 1796 as 'a place of useful learning', the University of Strathclyde has around 30,000 students from more than 140 nations. A leading international technological university, we are located in the heart of Glasgow - one of the UK’s largest cities.

We have been delivering academic excellence through world-class research and teaching, providing students with flexible, innovative learning in preparation for their chosen career path for more than 200 years.

The University has been awarded Scottish University of the Year 2024, and UK University …

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