University of Strathclyde: Tourism Marketing Management

InstitutionUniversity of Strathclyde View institution profile
Department Marketing View department profile
Web http://www.strath.ac.uk/business
Email sbs.admissions@strath.ac.uk
Telephone 0141 553 6118
Study type Taught

Summary

The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide.

It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

MSc

University of Strathclyde
Business School

 

Founded in 1948, Strathclyde Business School is a socially progressive academic organisation within a leading international technological university. We are currently ranked in top 90 European Business Schools 2020 by Financial Times.

Accreditation
Strathclyde Business School has held triple accreditation from the three main business school accreditation bodies – AMBA, EQUIS and AACSB – since 2004. We were the first business school in Scotland to achieve triple accreditation. Our departments and programmes are accredited by expert professional bodies such as CIMA, ICAS and CIPD. Strathclyde is also the first business school in Scotland to be …

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