University of Strathclyde: Marketing

InstitutionUniversity of Strathclyde View institution profile
Department Marketing View department profile
Telephone 0141 553 6118
Study type Taught


The MSc Marketing is designed for non-business graduates who want to pursue a career in this area. This programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

You will gain a sound knowledge of the principles of marketing. Most importantly, you will develop an understanding of consumer behaviour in relation to individuals and organisations.

We will also ensure that you gain the technical and personal skills necessary to pursue your future career.

The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.

The course has many value added features including but not limited to: real-life learning through our live industry consultancy project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.


University of Strathclyde
Business School


Founded in 1948, Strathclyde Business School is a socially progressive academic organisation within a leading international technological university. We are currently ranked in top 90 European Business Schools 2020 by Financial Times.

Strathclyde Business School has held triple accreditation from the three main business school accreditation bodies – AMBA, EQUIS and AACSB – since 2004. We were the first business school in Scotland to achieve triple accreditation. Our departments and programmes are accredited by expert professional bodies such as CIMA, ICAS and CIPD. Strathclyde is also the first business school in Scotland to be …

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