University of Strathclyde: Digital Marketing Management

InstitutionUniversity of Strathclyde View institution profile
Department Marketing View department profile
Web http://www.strath.ac.uk/business
Email sbs.admissions@strath.ac.uk
Telephone 0141 553 6118
Study type Taught

Summary

The MSc Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals.

The course benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures the course meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you will have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.

The e-Marketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

MSc

University of Strathclyde
Business School

 

Founded in 1948, Strathclyde Business School is a socially progressive academic organisation within a leading international technological university. We are currently ranked in top 90 European Business Schools 2020 by Financial Times.

Accreditation
Strathclyde Business School has held triple accreditation from the three main business school accreditation bodies – AMBA, EQUIS and AACSB – since 2004. We were the first business school in Scotland to achieve triple accreditation. Our departments and programmes are accredited by expert professional bodies such as CIMA, ICAS and CIPD. Strathclyde is also the first business school in Scotland to be …

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