University of Strathclyde: Innovation & Marketing Management
| Institution | University of Strathclyde View institution profile |
|---|---|
| Department | Design, Manufacturing and Engineering Management |
| Web | http://www.strath.ac.uk |
| eng-admissions@strath.ac.uk | |
| Telephone | +44 (0)141 574 5484 |
| Study type | Taught |
Summary
This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services. Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering, have collaborated to develop a Masters-level programmes to bridge this gap.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Normally a first or second-class Honours degree, or international equivalent, in a relevant engineering, technology, science or business-related discipline. |
| Location | University of Strathclyde McCance Building 16 Richmond Street Glasgow G1 1XQ |
Fees
| England | 14150 GBP for Year 1 |
|---|---|
| Northern Ireland | 14150 GBP for Year 1 |
| Scotland | 14150 GBP for Year 1 |
| Wales | 14150 GBP for Year 1 |
| International | 23050 GBP for Year 1 |
The University of Strathclyde
Continue your student journey with the University of Strathclyde
Masters and Taught Courses in Scotland
The University of Strathclyde has become the first university to win the coveted Times Higher Education University of the Year title twice!
The University of Strathclyde is a leading international technological university located in the heart of Glasgow – one of the UK’s largest cities. Our campus is a short walk from two mainline railway stations, a bus station and the subway to help you get around the city and to visit the rest of the UK.
For more than 200 …
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