University of Strathclyde: Innovation & Marketing Management

InstitutionUniversity of Strathclyde View institution profile
Department Design, Manufacturing and Engineering Management
Web http://www.strath.ac.uk
Email eng-admissions@strath.ac.uk
Telephone +44 (0)141 574 5484
Study type Taught

Summary

This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services. Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering, have collaborated to develop a Masters-level programmes to bridge this gap.

MSc

The University of Strathclyde

 

Continue your student journey with the University of Strathclyde

Masters and Taught Courses in Scotland

The University of Strathclyde has become the first university to win the coveted Times Higher Education University of the Year title twice!

The University of Strathclyde is a leading international technological university located in the heart of Glasgow – one of the UK’s largest cities. Our campus is a short walk from two mainline railway stations, a bus station and the subway to help you get around the city and to visit the rest of the UK. 

For more than 200 …

View Profile

Not what you are looking for?

Browse other courses in Business studies, Business innovation, Marketing or Manufacturing engineering, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here

Register with Postgrad.com

  • Exclusive bursaries
  • Open day alerts
  • Funding advice
  • Application tips
  • Latest PG news
Sign up now