University of Southampton: Global Advertising and Branding
| Institution | University of Southampton View institution profile |
|---|---|
| Department | Winchester School of Art |
| Web | www.southampton.ac.uk/postgraduate |
| Study type | Taught |
MA
Summary
Learn about the different stages of the advertising process, from strategy development and pitching through to campaign evaluation. On MA Global Advertising and Branding you'll develop a comprehensive understanding of the global advertising industry, and how technology is shaping this environment. You will get involved with hands-on activities including advertising strategy briefs and marketing simulation exercises. This course focuses on creative problem-solving techniques that are invaluable in creative industry professions.
| AdmissionsPGT.AH@soton.ac.uk | |
| Telephone | 023 8059 8062 |
| Level | RQF Level 7 |
| Entry requirements | Lower second-class degree or above, or an equivalent standard in other qualifications approved by the university. |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Fees
| EU | 9250 GBP for Year 1 |
|---|---|
| England | 9250 GBP for Year 1 |
| Northern Ireland | 9250 GBP for Year 1 |
| Scotland | 9250 GBP for Year 1 |
| Wales | 9250 GBP for Year 1 |
| Channel Islands | 9250 GBP for Year 1 |
| International | 18812 GBP for Year 1 |
Summary
On the MA Global Advertising and Branding you’ll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation. You’ll also build a critical awareness of the global advertising industry, exploring the impact of technological developments and engaging with current industry debates. The course is taught by lecturers with many years of industry experience, some of whom are current practitioners, ensuring your education is up to date and relevant to today’s industry. It brings together a distinctive combination of professional and research expertise, including advertising strategy and visual analysis, plus a unique focus on creative problem-solving techniques that you won’t find on similar courses in the UK. You’ll learn through projects and hands-on activities, including a live brief for a company, a week-long marketing simulation exercise and a study trip that takes advantage of our close proximity to London. In addition, a focus on professional skills and employability will ensure you are ready to take advantage of career opportunities when you graduate, whether in agency or client-side advertising roles or in other creative industries.
| AdmissionsPGT.SS@soton.ac.uk | |
| Telephone | 023 8059 4393 |
| Level | RQF Level 7 |
| Entry requirements | Lower second-class degree or above, or an equivalent standard in other qualifications approved by the University. |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Fees
| EU | 9250 GBP for Year 1 |
|---|---|
| England | 9250 GBP for Year 1 |
| Northern Ireland | 9250 GBP for Year 1 |
| Scotland | 9250 GBP for Year 1 |
| Wales | 9250 GBP for Year 1 |
| Channel Islands | 9250 GBP for Year 1 |
| International | 17546 GBP for Year 1 |
University of Southampton
Study your postgraduate degree at the University of Southampton, a university ranked in the global top 100* and top 20 in the UK**.
There are many reasons to choose postgraduate study; perhaps you want to pursue your passion for your subject, take the next steps towards employment or build the specific skills and knowledge you need in your career. Whatever your goals are, we provide a welcoming and supportive environment to help you to get there.
*QS World University Rankings, 2020
** Complete University Guide, 2020
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