University of Southampton: Marketing Management

InstitutionUniversity of Southampton View institution profile
Department Southampton Business School
Web www.southampton.ac.uk/postgraduate
Email AdmissionsPGT.SS@soton.ac.uk
Telephone 023 8059 4393
Study type Taught

Summary

With its unique focus on the digital and analytical aspects of marketing, this masters degree will equip you with the skills employers are looking for.

MSc Marketing Management will introduce you to the fundamentals of marketing theory and practice, with a focus on strategic decision-making, designing and managing research projects, data-driven marketing and digital marketing.

You will learn from active research academics and experts with close links in industry, ensuring the course reflects the latest thinking in the sector. You will also have a rare opportunity to learn how to use R analytics software. Recent graduates from this course are now working with big brands including Accenture, John Lewis, HP and Lego.

MSc

University of Southampton

 


Study your postgraduate degree at the University of Southampton, a Russell Group university ranked 17th in the UK* and 90th among global universities**. Join us in changing the way that the world and society works.

Benefit from an excellent learning experience

Choose from over 200 taught master’s degrees or join one of over 90 research groups in a range of disciplines:

  • Arts and Humanities: archaeology, art, English, film, history, modern languages, music and philosophy
  • Engineering and Physical Sciences: chemistry, electronics and computer science, engineering, physics and astronomy, and photonics and nanoelectronics
  • Environmental and Life Sciences: …

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