University of Southampton: Marketing Analytics

InstitutionUniversity of Southampton View institution profile
Department Southampton Business School
Web www.southampton.ac.uk/postgraduate
Email AdmissionsPGT.SS@soton.ac.uk
Telephone 023 8059 4393
Study type Taught

Summary

MSc Marketing Analytics is a unique course, bringing together Southampton Business School’s world leading expertise in digital marketing and data analytics.

This masters degree covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions, preparing you for a successful career in this fast-growing sector.

Students on this masters degree also have a rare opportunity to learn SAS and R software and many graduates are ready to take the SAS exams to become a certified SAS Base Programmer. Former graduates have gone on to work for companies such as BMW and Starbucks.

MSc

University of Southampton

 


Study your postgraduate degree at the University of Southampton, a Russell Group university ranked 17th in the UK* and 90th among global universities**. Join us in changing the way that the world and society works.

Benefit from an excellent learning experience

Choose from over 200 taught master’s degrees or join one of over 90 research groups in a range of disciplines:

  • Arts and Humanities: archaeology, art, English, film, history, modern languages, music and philosophy
  • Engineering and Physical Sciences: chemistry, electronics and computer science, engineering, physics and astronomy, and photonics and nanoelectronics
  • Environmental and Life Sciences: …

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