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University of Reading: Marketing (International Marketing)

Institution University of Reading
Department Business and Management View department profile
Telephone +44 (0) 118 378 5289
Study type Taught


This Masters programme provides students with an understanding of marketing strategies and practices around the world.

  • Explore global marketing strategies and their role in shaping and responding to social change

  • Learn about cross-cultural marketing and consumption

  • Develop relevant knowledge and skills to conduct market research

  • Understand how practices evolve in a complex and changing international business environment

  • Option of a field study which provides an exposure to international marketing challenges

This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

  • Digital Marketing

  • Consumer Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

Careers As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.


Henley Business School
University of Reading


Founded in 1945, Henley is one of the oldest business schools in the UK and part of the University of Reading. We are among an elite group of business schools to be triple-accredited for the quality and capability of our faculty and output.
Henley Business School

Henley offers a wide range of postgraduate degrees in the following programme areas:

Approach to learning
The Henley approach to learning is a highly respected blend of …

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