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University of Reading: Marketing (International Marketing)
|Institution||University of Reading|
|Department||Business and Management View department profile|
|Telephone||+44 (0) 118 378 5289|
This Masters programme provides students with an understanding of marketing strategies and practices around the world.
Explore global marketing strategies and their role in shaping and responding to social change
Learn about cross-cultural marketing and consumption
Develop relevant knowledge and skills to conduct market research
Understand how practices evolve in a complex and changing international business environment
Option of a field study which provides an exposure to international marketing challenges
This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.
Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:
Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.
Careers As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.
|Level||RQF Level 7|
Minimum 2:1 or the equivalent from an internationally recognised university (any discipline).
IELTS: 6.5 with no component below 6.0 in any sub-skills
|Location||Henley Business School|
|Republic of Ireland||13600 GBP for Whole course|
|EU||22600 GBP for Whole course|
|England||13600 GBP for Whole course|
|Northern Ireland||13600 GBP for Whole course|
|Scotland||13600 GBP for Whole course|
|Wales||13600 GBP for Whole course|
|Channel Islands||13600 GBP for Whole course|
|International||22600 GBP for Whole course|
Henley Business School
University of Reading
Founded in 1945, Henley is one of the oldest business schools in the UK and part of the University of Reading. We are among an elite group of business schools to be triple-accredited for the quality and capability of our faculty and output.
Henley offers a wide range of postgraduate degrees in the following programme areas:
- Finance at the ICMA Centre
- Information Management and Digital Business
- International Business
- Real Estate and Planning
- The Henley Executive MBA
Approach to learning
The Henley approach to learning is a highly respected blend of …
Not what you are looking for?Browse other courses in International business studies or Marketing, or search our comprehensive database of postgrad programs.
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