University of Liverpool: Marketing

InstitutionUniversity of Liverpool
Department Management View department profile
Web https://www.liverpool.ac.uk/management/
Email pgrecruitment@liverpool.ac.uk
Telephone 0151 794 5927
Study type Taught

Summary

Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions.

By successfully completing the programme, you will have exemption from the Strategic Marketing module on the CIM (Chartered Institute of Marketing) Level 6 professional qualification, which is highly sought after by marketing employers. You have three years after graduating to complete two further modules to gain the CIM Diploma.

You'll gain:

The opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers.

- The chance to undertake innovative forms of assessment involving live projects in order to blend theory with practice. Students have worked hands-on with various public and private sector organisations (e.g. Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets) providing a diverse range of answers to real marketing problems

- A working knowledge of contemporary marketing issues and networking opportunities with marketing experts. Coursework on recent modules has included topics such as analysis of consumer behaviour regarding social media and music downloading

- In addition to a dynamic range of academic staff, guest lectures from Marketing Directors and Marketing Consultants provide real-world expertise and advice for students

- The chance to take part in a vibrant research environment, enriched by major international marketing conferences and seminars held at the university and hosted by the School’s Marketing group.

**Career prospects**
Programme graduates should have enhanced access to a wide range of ‘marketing management’ positions within both public and private sector organisations. These would include management services companies, consultancies, ‘blue chip’ manufacturing companies, major retailers and IT sectors. The content and delivery of the programme will also equip students with the marketing knowledge and expertise to cope with marketing aspects of operating their own business. Graduates are now working in Abbott Laboratories Limited, Bank of East Asia (China) Moet Hennessey Diageo and Standard Chartered Bank.

Careers Support
From the moment you start your MSc you will have access to a specialist careers team which includes a professionally qualified MSc Careers Adviser and a dedicated International Employer Engagement Officer.

Master's Consultancy Challenge
Master's students at the Management School have the opportunity to take part in the ‘We can work it out’ master’s consultancy challenge. Students form several groups and are presented with consultancy problems from a number of organisations.
In 2018, Unilever, Mando, Airbus, JigTalk and Totem learning all took part in the challenge and worked with our students. During the challenge students have access to a consultancy expert and benefit from workshops such as ‘developing consultancy skills’ and ‘pitching an idea’.

We've been able to organise work-based placements for many of our postgraduate students. These are generally linked to your dissertation project and are extremely valuable as a result. We work hard to make sure students and hosts get the maximum from the placement.

Here are just some of the organisations we work with:
- Airbus

- American Marketing Association

- Caterpillar

- Chartered Management Institute

- Chiron Vaccines

- CIPSI

- CMI

- EURAM

- Everton FC

- Getrag-Ford

- Hewlett Packard

- HSBC

- Institute of Exports

- Jaguar

- KPMG

- Liverpool Chamber of Commerce

- Liverpool FC

- Professional Liverpool

- Sky Television

- UEFA

- Unilever

- Vauxhall

- YKK

MSc

University of Liverpool
Management School

About the University
Founded in 1881 as the original ‘red brick’, the University of Liverpool is one of the UK’s leading research-intensive higher education institutions.

Consistently ranked in the top 200 universities worldwide, Liverpool is a member of the prestigious Russell Group of the UK’s leading research universities and has a global reach and influence that reflects its academic heritage as one of the country’s largest civic institutions.

The Management School
The University of Liverpool Management School (ULMS) is accredited by both EQUIS and AACSB (The Association to Advance Collegiate Schools of ...

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