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University of Liverpool: Strategic Communication
| Institution | University of Liverpool |
|---|---|
| Department | Communication and Media |
| Web | https://www.liverpool.ac.uk/ |
| pgrecruitment@liverpool.ac.uk | |
| Telephone | 0151 794 5927 |
| Study type | Taught |
Summary
Business firms, public institutions and non-profit organisations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.
The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on:
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How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations.
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The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.
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The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.
The programme combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.
You will learn how to define communication issues and objectives in line with organisational goals; to analyse contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.
Practical projects include a variety of activities like designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs.
The programme creates many opportunities of interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices. Through the final project, you will have the opportunity to develop an empirical or theoretical dissertation or to develop a research project in collaboration with an organisation.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | The department offers taught postgraduate degrees and has specific policies towards international students and those wishing to study part time. The department fully embraces the University’s Equal Opportunities strategy and works closely with the Student Welfare and Disability Team, the International Office and the English Language Support Unit, to provide appropriate facilities for students with additional needs including English language support and adaptive and assistive technologies. Candidates wishing to be considered for registration onto our Masters degree should possess a good Honours degree (2:1 or equivalent). You will normally need to have the equivalent of a UK honours degree, at 2:1 level or better in a communication-related discipline such as media, communication, or in an economics-related discipline such as management. We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content. |
| Location | City Centre Campus University of Liverpool Liverpool L69 3BX |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | The department offers taught postgraduate degrees and has specific policies towards international students and those wishing to study part time. The department fully embraces the University’s Equal Opportunities strategy and works closely with the Student Welfare and Disability Team, the International Office and the English Language Support Unit, to provide appropriate facilities for students with additional needs including English language support and adaptive and assistive technologies. Candidates wishing to be considered for registration onto our Masters degree should possess a good Honours degree (2:1 or equivalent). You will normally need to have the equivalent of a UK honours degree, at 2:1 level or better in a communication-related discipline such as media, communication, or in an economics-related discipline such as management. We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content. |
| Location | City Centre Campus University of Liverpool Liverpool L69 3BX |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | The department offers taught postgraduate degrees and has specific policies towards international students and those wishing to study part time. The department fully embraces the University’s Equal Opportunities strategy and works closely with the Student Welfare and Disability Team, the International Office and the English Language Support Unit, to provide appropriate facilities for students with additional needs including English language support and adaptive and assistive technologies. Candidates wishing to be considered for registration onto our Masters degree should possess a good Honours degree (2:1 or equivalent). You will normally need to have the equivalent of a UK honours degree, at 2:1 level or better in a communication-related discipline such as media, communication, or in an economics-related discipline such as management. We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content. |
| Location | City Centre Campus University of Liverpool Liverpool L69 3BX |
Fees
| England | 12600 GBP for Year 1 |
|---|---|
| Northern Ireland | 12600 GBP for Year 1 |
| Scotland | 12600 GBP for Year 1 |
| Wales | 12600 GBP for Year 1 |
| International | 23650 GBP for Year 1 |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | The department offers taught postgraduate degrees and has specific policies towards international students and those wishing to study part time. The department fully embraces the University’s Equal Opportunities strategy and works closely with the Student Welfare and Disability Team, the International Office and the English Language Support Unit, to provide appropriate facilities for students with additional needs including English language support and adaptive and assistive technologies. Candidates wishing to be considered for registration onto our Masters degree should possess a good Honours degree (2:1 or equivalent). You will normally need to have the equivalent of a UK honours degree, at 2:1 level or better in a communication-related discipline such as media, communication, or in an economics-related discipline such as management. We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content. |
| Location | City Centre Campus University of Liverpool Liverpool L69 3BX |
Fees
| England | 12600 GBP for Whole course |
|---|---|
| Northern Ireland | 12600 GBP for Whole course |
| Scotland | 12600 GBP for Whole course |
| Wales | 12600 GBP for Whole course |
| International | 23650 GBP for Whole course |
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