University of Lincoln: Public Relations

InstitutionUniversity of Lincoln
Department School of English and Journalism
Web https://www.lincoln.ac.uk
Email enquiries@lincoln.ac.uk
Telephone 01522 886644
Study type Taught

Summary

The MA Public Relations programme is designed to explore the role of PR counsel in commercial and not-for-profit organisations. There is an emphasis on theory and the ability to critically assess contemporary issues in communications.

This programme recognises the rapid changes taking place in the communications environment, and provides you with the opportunity to develop the skills to work across multimedia and digital platforms. Teaching takes an international focus, in recognition that many corporate bodies and PR agencies operate within a global remit. You will have the chance to research and critique developments in PR practice with a focus on an ethical approach to storytelling in the post-Leveson era. You have the opportunity to develop the strategic management skills required to be a flexible, reflective public relations practitioner. There is the opportunity to join our student-run PR company, Cygnet PR.
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MA

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