University of Kent: Digital Marketing and Analytics
|Institution||University of Kent View institution profile|
|Department||Kent Business School View department profile|
The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.
The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.
Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.
|Level||RQF Level 7|
Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualifications in a business, management or marketing related discipline.
Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
University of Kent at Medway
The Medway Building
University of Kent
Kent Business School
Kent Business School (KBS) is a leading Business School accredited by The Association to Advance Collegiate Schools of Business (AACSB) which places KBS within the top institutions globally for business degrees, with only 5% of the world’s Business Schools attaining this accreditation. Ranked 25 in the UK for research intensity in Business and Management (REF 2014 -2021) KBS offers an engaging teaching experience underpinned by world-class research. This experience is further strengthened by our professional partnerships and international community and faculty, creating an exciting atmosphere in which to learn, where innovation is encouraged ...View Profile
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