University of Kent: Digital Marketing and Analytics

InstitutionUniversity of Kent View institution profile
Department Kent Business School View department profile
Web http://www.kent.ac.uk/kbs
Email kbsadmissions@kent.ac.uk
Telephone 01227 827726
Study type Taught

Summary

The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.

The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

MSc

University of Kent
Kent Business School

 

 

Kent Business School (KBS) is a leading Business School, ranked in the top 30 in the UK and is accredited by The Association to Advance Collegiate Schools of Business (AACSB) which places KBS within the top institutions globally for business degrees, with only 5% of the world’s Business Schools attaining this accreditation. Engaging teaching, world-class research, professional partnerships and an international community create an exciting atmosphere in which to learn, where innovation is encouraged and challenges welcomed.

Scholarships and funding 
KBS offers an Early Bird discount of 10% to applicants who apply before ...

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