University of Kent: Digital Marketing and Analytics
|Institution||University of Kent View institution profile|
|Department||Kent Business School View department profile|
The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.
The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.
Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.
|Level||RQF Level 7|
Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualifications in a business, management or marketing related discipline.
Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.
University of Kent at Medway
The Medway Building
University of Kent
Kent Business School
Kent Business School is ranked in the top 30 in the UK for Business Studies. We offer eminent business education and student experience, focussing on criteria that are important to you as a postgraduate student.
Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 20 UK business school for the standard of our teaching ...
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