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University of Kent: Digital Marketing and Analytics

Institution University of Kent View institution profile
Department Kent Business School View department profile
Web https://www.kent.ac.uk/courses/postgraduate
Email kbsadmissions@kent.ac.uk
Telephone 01227 827726
Study type Taught

Summary

The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.

The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

MSc

Here at the University of Kent, we understand your passion to progress. Whether gaining advanced skills or joining a global academic research community drives you, our networks and facilities will help you achieve your ambition.

And at the Kent Business School, ambition never stops. Our passion for education fills diverse, ethically minded and employable students with the determination to make a positive difference. At our core, we’re driven by a responsibility to create a world that is both socially and environmentally sustainable. What we do now builds on the progress and entrepreneurship of past students, researchers, and partnerships. …

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