University of Kent: Digital Marketing and Analytics

InstitutionUniversity of Kent View institution profile
Department Kent Business School View department profile
Web http://www.kent.ac.uk/kbs
Email kbsadmissions@kent.ac.uk
Telephone 01227 827726
Study type Taught

Summary

The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.

The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

MSc

University of Kent
Kent Business School

 

Kent Business School is ranked in the top 30 in the UK for Business Studies. We offer eminent business education and student experience, focussing on criteria that are important to you as a postgraduate student.

Education
Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 20 UK business school for the standard of our teaching ...

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