University of Kent: Digital Marketing and Analytics

InstitutionUniversity of Kent View institution profile
Department Kent Business School View department profile
Web http://www.kent.ac.uk/kbs
Email kbsadmissions@kent.ac.uk
Telephone 01227 827726
Study type Taught

Summary

The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.

The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

MSc

University of Kent
Kent Business School

Open for business this autumn
The University of Kent is looking forward to welcoming new and returning students in the autumn of 2020. We will, as now, be open for business when the autumn term begins on 21 September 2020. Please read The University of Kent's statement of intent for further information.   

KBS - Open for Business Summer Webinar Series
We are delighted to announce our Open for Business Summer Webinar Series - a free programme of Zoom webinars hosted by Kent Business School academics and professional services staff. 

You are welcome to register …

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