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University of Kent: Digital Marketing and Analytics
| Institution | University of Kent View institution profile |
|---|---|
| Department | Kent Business School View department profile |
| Web | https://www.kent.ac.uk/courses/postgraduate |
| kbsadmissions@kent.ac.uk | |
| Telephone | 01227 827726 |
| Study type | Taught |
Summary
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.
Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.
Reasons to study MSc Digital Marketing and Analytics degree at Kent
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Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB
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You’ll be part of a supportive community at our Canterbury campus, one hour from London
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You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
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You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE
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You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral
What you'll learn
You’ll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second-class UK degree, or an equivalent Internationall recongnised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered. All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. |
| Location | Canterbury campus University of Kent Canterbury CT2 7NZ |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second-class UK degree, or an equivalent Internationall recongnised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered. All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. |
| Location | Canterbury campus University of Kent Canterbury CT2 7NZ |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second-class UK degree, or an equivalent Internationall recongnised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered. All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. |
| Location | Medway campus University of Kent at Medway The Medway Building Chatham Maritime Chatham ME4 4AG |
Here at the University of Kent, we understand your passion to progress. Whether gaining advanced skills or joining a global academic research community drives you, our networks and facilities will help you achieve your ambition.
And at the Kent Business School, ambition never stops. Our passion for education fills diverse, ethically minded and employable students with the determination to make a positive difference. At our core, we’re driven by a responsibility to create a world that is both socially and environmentally sustainable. What we do now builds on the progress and entrepreneurship of past students, researchers, and partnerships. …
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