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University of Kent: Digital Marketing and Analytics
Institution | University of Kent View institution profile |
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Department | Kent Business School View department profile |
Web | https://www.kent.ac.uk/courses/postgraduate |
kbsadmissions@kent.ac.uk | |
Telephone | 01227 827726 |
Study type | Taught |
Summary
The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.
The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.
Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.
MSc
Level | RQF Level 7 |
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Entry requirements | Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualifications in a business, management or marketing related discipline. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. |
Location | Medway campus University of Kent at Medway The Medway Building Chatham Maritime Chatham ME4 4AG |
Here at the University of Kent, we understand your passion to progress. Whether gaining advanced skills or joining a global academic research community drives you, our networks and facilities will help you achieve your ambition.
And at the Kent Business School, ambition never stops. Our passion for education fills diverse, ethically minded and employable students with the determination to make a positive difference. At our core, we’re driven by a responsibility to create a world that is both socially and environmentally sustainable. What we do now builds on the progress and entrepreneurship of past students, researchers, and partnerships. …
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