University of Kent: Digital Marketing and Analytics

InstitutionUniversity of Kent View institution profile
Department Kent Business School View department profile
Web http://www.kent.ac.uk/kbs
Email kbsadmissions@kent.ac.uk
Telephone 01227 827726
Study type Taught

Summary

The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.

The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

MSc

University of Kent
Kent Business School

 

University of Kent
Step up, stand out and specialise at the University of Kent with career-focused postgraduate courses taught by expert academics. Build a global network of connections by joining our thriving, supportive, international community of staff and students. We welcome everyone and have many mature students studying either for career purposes or to indulge a long-held passion for a subject.

Kent Business School
Kent Business School (KBS), as part of the University of Kent, is committed to developing employable, ethical graduates who can make a difference in tomorrow’s world.

Why Kent Business …

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