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University of Exeter: Marketing

Institution University of Exeter View institution profile
Department Management
Study type Taught


  • CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding

  • Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture

  • Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy

  • Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests

  • You'll be endowed with an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society

To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.


A Russell Group university with excellent student satisfaction  
At the University of Exeter, we offer study opportunities in beautiful and historic surroundings in South West England. Studying with us will give you the opportunity to become an expert in your field, develop excellent skills and help you build the foundations for your career. 

We are a member of the prestigious Russell Group of top UK research universities, having been ranked 137th in the world according to the Times Higher Education World University Rankings 2023. We are proud that in the National Student Survey 2022 we were ranked first …

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