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University of Exeter: Social Media and Digital Marketing
| Institution | University of Exeter |
|---|---|
| Department | Communications, Drama and Film |
| Web | https://www.exeter.ac.uk |
| HASSEnquiries@exeter.ac.uk | |
| Telephone | +44 (0)1392 727272 |
| Study type | Taught |
MA
Summary
For graduates and professionals seeking a critical and applied understanding of digital engagement, this MA integrates social science perspectives with business and industry-focused training to prepare students for leadership in social media strategy, content creation, and digital marketing analytics. As part of the course, you will learn to conceptualise, design, and launch social media campaigns.
-
Gain advanced knowledge and skills in digital marketing and social media management
-
Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
-
Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketing
-
Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
-
Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We will consider applicants with a 2:2 Honours degree or above (or equivalent). We welcome students from any academic background. For full details, including English language requirements and international equivalencies, please visit our course page. |
| Location | University of Exeter - Streatham Campus Northcote House The Queen's Drive Exeter Devon EX4 4QJ |
Summary
For graduates and professionals seeking a critical and applied understanding of digital engagement, this MA integrates social science perspectives with business and industry-focused training to prepare students for leadership in social media strategy, content creation, and digital marketing analytics. As part of the course, you will learn to conceptualise, design, and launch social media campaigns.
-
Gain advanced knowledge and skills in digital marketing and social media management
-
Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
-
Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketing
-
Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
-
Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We will consider applicants with a 2:2 Honours degree or above (or equivalent). We welcome students from any academic background. For full details, including English language requirements and international equivalencies, please visit our course page. |
| Location | University of Exeter - Streatham Campus Northcote House The Queen's Drive Exeter Devon EX4 4QJ |
Summary
-
Gain advanced knowledge and skills in digital marketing and social media management
-
Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
-
Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
-
Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally a minimum of a 2:2 Honours degree with 53% or above, or international equivalent, in a relevant subject that includes some coverage of media studies or other theory-focused media-related course, cultural studies, sociology (or a social science course), history, politics, literature, philosophy. We will also consider applicants with a degree in a non-related subject providing you have at least one year's experience within the fields of media and/or the cultural industries. Additional information may also be requested to consider these applications. For full details, including English language requirements and international equivalencies, please visit our course page. |
| Location | University of Exeter - Streatham Campus Northcote House The Queen's Drive Exeter Devon EX4 4QJ |
Summary
-
Gain advanced knowledge and skills in digital marketing and social media management
-
Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
-
Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
-
Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally a minimum of a 2:2 Honours degree with 53% or above, or international equivalent, in a relevant subject that includes some coverage of media studies or other theory-focused media-related course, cultural studies, sociology (or a social science course), history, politics, literature, philosophy. We will also consider applicants with a degree in a non-related subject providing you have at least one year's experience within the fields of media and/or the cultural industries. Additional information may also be requested to consider these applications. For full details, including English language requirements and international equivalencies, please visit our course page. |
| Location | University of Exeter - Streatham Campus Northcote House The Queen's Drive Exeter Devon EX4 4QJ |
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