find your perfect postgrad program
Search our Database of 30,000 Courses

Refine courses

University of Essex: Advertising, Marketing and the Media

Institution University of Essex View institution profile
Department Sociology and Criminology
Web essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.

Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

  • Recent developments from actor network theory on market devices

  • Concepts of advertising, marketing and consumption

  • Contemporary marketing and management

  • Media and communications

  • Developing brand cultures

  • You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.

MA

University of Essex

We Are Essex. Are you? Join the University of Essex, one of the top 30 universities in the UK (Guardian University Guide 2024).

As an Essex postgraduate you’ll have the freedom to challenge, ask the difficult questions and take intellectual risk. You’re taught and supported by world-leading academics in our research-intensive environment that will enable you to make a difference. You’ll be among Nobel Prize-winners, award-winning directors, presidents, astronauts and over 100,000 other alumni who have gone on to shape the world.

Research quality 

We’re dedicated to delivering high-impact research, our pioneering work continues to change the world. During …

View Profile

Not what you are looking for?

Browse other courses in Media studies, Business studies, Marketing, Public relations, Advertising or Sociology, or search our comprehensive database of postgrad programs.

Postgraduate Bursary Opportunity with Postgrad.com

Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.

Click here