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University of Chichester: Digital Marketing

Institution University of Chichester View institution profile
Department Business School
Web www.chi.ac.uk
Email admissions@chi.ac.uk
Telephone 01243 816002
Study type Taught

Summary

Develop the skills you need for a career in digital marketing This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights and global marketing as you prepare for a range of digital marketing opportunities after you graduate.

This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behaviour, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. You will explore contemporary issues in digital marketing in class groups and develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Accreditation This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), so you will have the opportunity to gain professional qualifications alongside your studies.

MSc

University of Chichester

The University of Chichester is situated in the beautiful county of West Sussex. Our heritage dates back to the 19th Century, when Bishop Otter College was established in 1839. Previously a teaching college, Chichester then became a university.

The University has two campuses, Bishop Otter Campus in Chichester which is a 10-minute walk from the city centre, and the Bognor Regis Campus which is located 915 steps from an award-winning beach. Both campuses have excellent public transport links. Our campuses host buildings that are both historic and modern, specialist and technologically innovative, all set in beautifully tended gardens.

World Leading …

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