University of Chichester: Digital Marketing

InstitutionUniversity of Chichester View institution profile
Department Business School
Web https://www.chi.ac.uk/search/course-search/request-prospectus-register-interest-open-day
Study type Taught

Summary

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan.

The degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients. You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments. You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry.

Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation. This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers. Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

MSc

University of Chichester

 

 

Overview
The University of Chichester is situated in the beautiful county of West Sussex. Our heritage dates back to the 19th Century, when Bishop Otter College was established in 1839. Previously a teaching college, Chichester became a University in 2005.

The University has two campuses, Bishop Otter Campus in Chichester which is situated just outside the city, and the Bognor Regis Campus which is located a short walk from the beach.  Both campuses are a short walk from town centres with excellent public transport links.  Our campuses host buildings that are both historic and modern, specialist and ...

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