University of Buckingham: Management in a Digital Service Economy

InstitutionUniversity of Buckingham
Department Business Management
Web http://www.buckingham.ac.uk
Email admissions@buckingham.ac.uk
Telephone 01280 820227
Study type Taught

Summary

Over 70% of the world’s economy is services. The MSc Management in a Digital Service Economy aims to equip graduates with the ability to create and deliver reliable customer centred service – a key differentiator for business today. In many industries, profit margins on product sales have shrunk enormously, leading to an increased focus on generating profits through value-added services. Thus, the best firms now bundle customer-centred service with a manufactured product and create service centred solutions. Some, like IBM have moved completely to service and solutions.

Service Management as a body of knowledge has made immense progress in the last decade. Economies are more and more service-focused and it has become imperative to study all aspects of managing service. Buckingham is among the very few universities in the world to have responded to the demand for the creation of expertise in this area and to have established a track-record of success.

MSc

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