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University of Brighton: Marketing

Institution University of Brighton View institution profile
Department School of Business and Law View department profile
Web www.brighton.ac.uk
Telephone 01273 644644
Study type Taught

Summary

Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in digital marketing, branding and communications, social marketing and international marketing.

This programme is ideal for those seeking to launch a career in marketing, as well as those looking to further progress their knowledge.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

At the end of the first term, you will also have the option to specialise in one of four areas, or to stay with the Marketing MSc. - Marketing (Digital Marketing) MSc

  • Marketing (Branding and Communication) MSc

  • Marketing (International Marketing) MSc

  • Marketing (Social Marketing) MSc

MSc

Brighton School of Business and Law

The School of Business and Law’s aim is to make a real difference to people, practice and society.

Our mission is to advance and support responsible enterprise for a fairer society through education, research, collaboration and thought-leadership. We promote inclusivity, social justice and employability, and prepare learners by engaging with industry.

The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally. AACSB-accredited schools lead business and management education, industry engagement and impactful research.

Where we are

The School of Business and Law …

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