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University of Brighton: Marketing (International Marketing)

Institution University of Brighton View institution profile
Department School of Business and Law
Web https://www.brighton.ac.uk
Telephone 01273 644644
Study type Taught

Summary

Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

The University of Brighton has a community of around 3,000 postgraduate students from all over the world. We have three campuses in Brighton on the south coast of England - whichever campus you’re based at, you’ll be by the beach, beautiful countryside and within easy reach of London.

We’re also in the top 50 for graduate outcomes in the UK (Complete University Guide 2024).

Accredited courses

The university takes a career-focused approach to learning and many of our 140+ postgraduate courses are recognised and accredited by leading professional bodies. Some courses offer exchanges and collaborations with our research partners in …

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