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University of Brighton: Marketing (International Marketing)

InstitutionUniversity of Brighton View institution profile
Department School of Business and Law
Web https://www.brighton.ac.uk
Email enquiries@brighton.ac.uk
Telephone 01273 644644
Study type Taught

Summary

Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

University of Brighton



The University of Brighton is a thriving university with a community of around 4,000 postgraduate students from a diverse range of backgrounds and nationalities, studying at outstanding locations on the south coast of England.

Accredited courses
The university takes a career-focused approach to learning and many of its 200 postgraduate courses are recognised and accredited by leading professional bodies. Some courses offer exchanges and collaborations with our research partners in industry, public services and other professional associations, and provide opportunities to put your learning into practice and build a professional network.

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