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University of Brighton: Marketing (Digital Marketing)

Institution University of Brighton View institution profile
Department School of Business and Law View department profile
Web www.brighton.ac.uk
Study type Taught

Summary

Designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, our CIM-accredited Marketing (Digital Marketing) MSc prepares you for a career in marketing, advertising or social media.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.

You will gain practical experience from live projects, critically analysing and developing digital marketing campaigns for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

You will benefit from hearing guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

Brighton School of Business and Law

The School of Business and Law’s aim is to make a real difference to people, practice and society.

Our mission is to advance and support responsible enterprise for a fairer society through education, research, collaboration and thought-leadership. We promote inclusivity, social justice and employability, and prepare learners by engaging with industry.

The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally. AACSB-accredited schools lead business and management education, industry engagement and impactful research.

Where we are

The School of Business and Law …

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