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University of Brighton: Marketing (Branding and Communication)

Institution University of Brighton View institution profile
Department School of Business and Law View department profile
Web www.brighton.ac.uk
Telephone 01273 644644
Study type Taught

Summary

Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies.

This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

University of Brighton
School of Business and Law

 

At Brighton we cultivate entrepreneurial thinkers. Based on the beautiful British coast, within 1 hour of London and 30 minutes from London Gatwick International Airport, we are a full-service business school offering internationally recognised undergraduate and postgraduate courses across a wide range of business and law related subjects.

Engagement with industry and our inclusive practice enables individual students to feel they belong at the School of Business and Law as well as the wider university, allowing all students to develop and flourish academically, professionally and personally.

We are also committed to the …

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