University of Bath: Marketing

InstitutionUniversity of Bath View institution profile
Department School of Management View department profile
Web http://www.bath.ac.uk/management
Email mscmkg@management.bath.ac.uk
Telephone 01225 383757
Study type Taught

Summary

Deepen your understanding of core marketing theory. You’ll develop a desirable set of skills valued by the marketing industry.

You’ll get a good balance between learning the latest marketing theory and practice applying it. Our course spans the three core elements of modern marketing:

- marketing to consumers

- marketing to businesses and organisations

- marketing and society

We have close links with a range of organisations. This means we get input into our course from industry leaders. You’ll learn business skills that are important to the right employers.

MSc

The University of Bath
School of Management


Think Ambitious.

We are one of the UK’s leading business schools. We’re ranked 1st for Marketing (The Complete University Guide 2020) and 2nd for Business and Management Studies (The Complete University Guide 2020). We have five-year EQUIS accreditation. Only 1% of business schools achieve this.

We’re also a leading centre for research. In the latest Research Excellence Framework, 41% of our submissions met the 4* standard (the highest possible). We aim high with our research. We want to influence change in the world around us.

Study with us to enjoy ...

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