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University of Bath: Business Analytics

Institution University of Bath View institution profile
Department School of Management View department profile
Telephone 01225 383757
Study type Taught


Develop your understanding of business analytics. You’ll graduate with the skills you need to start a career specialising in data and decision analysis.

This course is for graduates who want to pursue a career in business analytics.

How can companies use ‘big data’ to gain business insight? This course will teach you how to convert data into knowledge. Get hands-on practical experience using the latest business intelligence software and interpreting real data.

This course includes guest lectures from industry experts, and a unit co-delivered by a specialist from IBM.

In partnership with IBM, Qlik, WinPure and the Women in OR & Analytics Network.

Key benefits - An MSc in Business Analytics gives you a range of career opportunities across different sectors

  • Get practical experience in computer programming and the latest business analytics software

  • Our small, carefully-selected class sizes allows for plenty of individual interaction with academics, career advisors and industry experts

  • Graduate equipped with the skills global employers want. Big data's importance to businesses is growing, and our graduates are in high demand

  • A dissertation based on real data might allow you to work with a partner company

  • Meetings with graduates, business challenges and careers fairs will give you valuable experience of the global job market

  • Get the knowledge and skills to help prepare you to secure your dream job

We give you the edge We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD.


Think Ambitious.

We are one of the UK’s leading business schools. We’re ranked 1st in the country for Marketing and held this position since 2017, 2nd for Accounting and Finance, and 3rd for Business and Management Studies (The Complete University Guide 2024).

We’re also a leading centre for research. In the latest Research Excellence Framework, 56% of our submissions met the 4* standard (the highest possible). We aim high with our research. We want to influence change in the world around us.

Study with us to enjoy great teaching and the latest research thinking.

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