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Royal Holloway, University of London: Marketing
| Institution | Royal Holloway, University of London |
|---|---|
| Department | Management |
| Web | http://www.rhul.ac.uk |
| Study type | Taught |
MA
Summary
This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.
On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, specially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.
As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
Distinctive from traditional marketing programmes by focusing on marketing and consumer culture from critical and creative perspectives.
Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, marketing communications and marketing ethics.
International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
| Admissions.Enquiries@RoyalHolloway.ac.uk | |
| Telephone | 01784 414944 |
| Level | RQF Level 7 |
| Entry requirements | 2:1 Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above. |
| Location | Royal Holloway Egham Hill Egham TW20 0EX |
Fees
| Republic of Ireland | 14800 GBP for Year 1 |
|---|---|
| EU | 23900 GBP for Year 1 |
| England | 14800 GBP for Year 1 |
| Northern Ireland | 14800 GBP for Year 1 |
| Scotland | 14800 GBP for Year 1 |
| Wales | 14800 GBP for Year 1 |
| Channel Islands | 14800 GBP for Year 1 |
| International | 23900 GBP for Year 1 |
Summary
This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.
On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, specially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.
As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
Distinctive from traditional marketing programmes by focusing on marketing and consumer culture from critical and creative perspectives.
Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, marketing communications and marketing ethics.
International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
| Admissions.Enquiries@RoyalHolloway.ac.uk | |
| Telephone | 01784 414944 |
| Level | RQF Level 7 |
| Entry requirements | 2:1 Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above. |
| Location | Royal Holloway Egham Hill Egham TW20 0EX |
Fees
| Republic of Ireland | 14100 GBP for Year 1 |
|---|---|
| EU | 22800 GBP for Year 1 |
| England | 14100 GBP for Year 1 |
| Northern Ireland | 14100 GBP for Year 1 |
| Scotland | 14100 GBP for Year 1 |
| Wales | 14100 GBP for Year 1 |
| Channel Islands | 14100 GBP for Year 1 |
| International | 22800 GBP for Year 1 |
Summary
This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.
On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, especially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and present forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing, consumers and branding and explore the new marketing and consumer environment which challenge and build upon traditional marketing concepts.
As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
Distinctive from traditional marketing programmes by focusing on consumer culture from critical and intellectual perspectives.
Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, sports marketing, digital media marketing and marketing ethics.
Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.
International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
Innovative and rising Management School, moving up the rankings 11 places in just one year (Guardian University Guide in 2015) and Marketing ranked 4th (Complete University Guide 2017).
| Study@RoyalHolloway.ac.uk | |
| Telephone | 01784 414944 |
| Level | RQF Level 7 |
| Modules | Pre-course preparation Core modules Consumers and Brands Dissertation Preparation and Research Methods Dissertation Optional modules Arts Marketing Marketing Ethics Digital Media Marketing Not-for-Profit and Public Sector Marketing Services Marketing Sports Marketing Business to Business Marketing Marketing Communications Consumption, Markets and Cultures Technology and Macromarketing |
| Location | Royal Holloway Egham Hill Egham TW20 0EX |
Fees
| EU | 10400 GBP for Year 1 |
|---|---|
| England | 10400 GBP for Year 1 |
| Northern Ireland | 10400 GBP for Year 1 |
| Scotland | 10400 GBP for Year 1 |
| Wales | 10400 GBP for Year 1 |
| Channel Islands | 10400 GBP for Year 1 |
| International | 17500 GBP for Year 1 |
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