Robert Gordon University: International Marketing Management

Summary

This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing. You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

MSc

Robert Gordon University

Robert Gordon University has recently been awarded Scottish University of the Year 2021 - Times Good University Guide.

With a history that dates back to 1729 when Robert Gordon founded a hospital to educate the poor children of Aberdeen.  He had a remarkably modern belief that his investment in the education of his community would equip them with the skills and knowledge to strengthen their success in Europe and further afield. Today, more than 260 years after his death, the University which bears his name remains true to his spirit and enterprise.  In more recent times RGU …

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