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Robert Gordon University: International Fashion Business
| Institution | Robert Gordon University |
|---|---|
| Department | School of Creative and Cultural Business |
| Web | https://www.rgu.ac.uk |
| admissions@rgu.ac.uk | |
| Telephone | 01224 262728 |
| Study type | Taught |
MSc
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
Summary
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
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