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Robert Gordon University: Fashion Management

Institution Robert Gordon University
Department School of Creative and Cultural Business
Web https://www.rgu.ac.uk
Email admissions@rgu.ac.uk
Telephone 01224 262728
Study type Taught

Summary

This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career. A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied. Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.

MSc

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