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Robert Gordon University: Digital Marketing

Institution Robert Gordon University
Department School of Creative and Cultural Business
Web https://www.rgu.ac.uk
Email admissions@rgu.ac.uk
Telephone 01224 262728
Study type Taught

Summary

This highly practical digital marketing Master's degree will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis.

The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing and digital PR. This allows you to develop a portfolio of real world experience as you study and build relationships with industry.

MSc

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