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Robert Gordon University: Communication, Marketing and Media

Institution Robert Gordon University View institution profile
Department School of Creative and Cultural Business
Telephone 01224 262728
Study type Research


Research in Communication, Marketing and Media is primarily concerned with the use and impact of communication and media in the modern world. There are countless opportunities for you to explore and advance your knowledge in a specific topic within this subject area.

Communication, Marketing and Media research opportunities: •Events and festival consumption •Transport in remote, rural and island areas; Transport, cultural identity and place; Transport service and operational innovation •Digital Business •Women and social media, particularly Mumsnet; the suffragettes and the press; Scottish women politicians and social media; fourth-wave feminism and social media •Postmodern cultural and media theory, Fan and celebrity culture, Media discourse & representation •Dark tourism, events and social interaction – The Paranormal, Society and Consumer Culture •Hotel management ownership/business models, Tourism motivation, Tourism destination development, Whisky Tourism •Moral panics, media representations of minority and marginalised groups, risk society issues, audience reception/media effects, participatory journalism •E-retail and Consumer Psychology •Political Communications •Gender and media •Media history •Postmodern cultural and media theory •Publishing •Fan and celebrity culture •Media effects, audience reception and participation, and moral panics •On- and offline bookselling •Political communication and information •Digital consumer behaviour •Export markets •Services Marketing •Consumer socialisation and demographics •Fashion and retail •Events and festival consumption •Events management strategy •Events and social interaction •Dark tourism •Entrepreneurship in the creative industries •Knowledge exchange - Collaboration between SMEs and academia •Transport in remote, rural and island areas •Transport, cultural identity and place •Transport service and operational innovation


MSc (Res)

Master of Philosophy - MPhil

PhD with Integrated Study

Robert Gordon University

Robert Gordon University has recently been awarded Scottish University of the Year 2021 - Times Good University Guide.

With a history that dates back to 1729 when Robert Gordon founded a hospital to educate the poor children of Aberdeen.  He had a remarkably modern belief that his investment in the education of his community would equip them with the skills and knowledge to strengthen their success in Europe and further afield. Today, more than 260 years after his death, the University which bears his name remains true to his spirit and enterprise.  In more recent times RGU …

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