find your perfect postgrad program
Search our Database of 30,000 Courses

Queen Mary University of London: Marketing

Institution Queen Mary University of London View institution profile
Department Business and Management
Web https://www.qmul.ac.uk/
Study type Taught

Summary

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.

Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.

This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.

This programme will:

Examine the processes of globalisation and the impact on multinational enterprises and national firms Compare strategies involved in marketing and branding, and examine the role played by marketing communications Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing Enable you to build a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.

Master of Science - MSc (PG)

Queen Mary University of London

 

Queen Mary University of London was established in 1785 and is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone and supporting students to succeed. 

With schools split across five campuses in central and east London, students are able to select from an exceptionally broad range of subjects across three main faculties, including the Faculty of Humanities and Social Sciences, Faculty of Science and Engineering, and Faculty of Medicine and Dentistry. 

 

 

 

 

 

 

 

 

 

 

Facts 

  • Queen Mary is a member of the Russell Group of universities in the UK, which …
View Profile

Not what you are looking for?

Browse other courses in Marketing, or search our comprehensive database of postgrad programs.

Postgraduate Bursary Opportunity with Postgrad.com

Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.

Click here