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Queen Mary University of London: Marketing and Digital Communications

Institution Queen Mary University of London View institution profile
Department Business and Management
Web https://www.qmul.ac.uk/
Study type Taught

Summary

The MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.

The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications and green marketing.

  • Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.

  • Learn to apply marketing concepts to relationship-building and networked communication.

  • Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.

MSc

Queen Mary University of London

 

Queen Mary University of London was established in 1785 and is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone and supporting students to succeed. 

With schools split across five campuses in central and east London, students are able to select from an exceptionally broad range of subjects across three main faculties, including the Faculty of Humanities and Social Sciences, Faculty of Science and Engineering, and Faculty of Medicine and Dentistry. 

 

 

 

 

 

 

 

 

 

 

Facts 

  • Queen Mary is a member of the Russell Group of universities in the UK, which …
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