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Queen Mary University of London: Marketing and Digital Analytics
| Institution | Queen Mary University of London View institution profile |
|---|---|
| Department | Business and Management |
| Web | https://www.qmul.ac.uk/ |
| admissions@qmul.ac.uk | |
| Study type | Taught |
Summary
The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.
Specialise in data analytics and their use in B2B and B2C marketing, and beyond. Examine techniques to measure, track and code human and consumer behaviour. Explore the opportunities and challenges within the Big Data economy.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:1 or above at undergraduate level in any subject. |
| Location | Mile End Mile End Road Tower Hamlets E1 4NS |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:1 or above at undergraduate level in any subject. |
| Location | Mile End Mile End Road Tower Hamlets E1 4NS |
Queen Mary University of London was established in 1785 and is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone and supporting students to succeed.
With schools split across five campuses in central and east London, students are able to select from an exceptionally broad range of subjects across three main faculties, including the Faculty of Humanities and Social Sciences, Faculty of Science and Engineering, and Faculty of Medicine and Dentistry.
Facts
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Queen Mary is a member of the Russell Group of universities in the UK, which means the university is committed …
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