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Queen Mary University of London: International Marketing and Consumer Psychology
| Institution | Queen Mary University of London View institution profile |
|---|---|
| Department | Business and Management |
| Web | https://www.qmul.ac.uk/ |
| admissions@qmul.ac.uk | |
| Study type | Taught |
Summary
The MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Students will learn how to develop customer orientation approaches to drive strategies and branding campaigns, as well as how to devise consumer relationships within digital environments.
Specialise in B2C marketing - marketing with a consumer orientation. Learn from academics with expertise in consumer psychology, consumer culture, services marketing and online consumer behaviour. You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:1 or above at undergraduate level in any subject. |
| Location | Main Site Mile End Road London E1 4NS |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:1 or above at undergraduate level in any subject. |
| Location | Main Site Mile End Road London E1 4NS |
Queen Mary University of London
Queen Mary University of London was established in 1785 and is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone and supporting students to succeed.
With schools split across five campuses in central and east London, students are able to select from an exceptionally broad range of subjects across three main faculties, including the Faculty of Humanities and Social Sciences, Faculty of Science and Engineering, and Faculty of Medicine and Dentistry.
Facts
- Queen Mary is a member of the Russell Group of universities in the UK, which …
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