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Queen Mary University of London: International Marketing and Business Strategies

Institution Queen Mary University of London View institution profile
Department Business and Management
Web https://www.qmul.ac.uk/
Email admissions@qmul.ac.uk
Study type Taught

Summary

The International Marketing and Business Strategies MSc provides students with the opportunity to develop a critical understanding of marketing concepts that drive organisational growth and internationalisation. The programme is suited to students who want to think strategically about the relationship between business dynamics and marketing.

  • Study marketing in a strategic context, to gain a broader understanding of how marketing relates to business and management.

  • Explore the challenges of the digital economy, networked marketing and platformization.

  • Be well-equipped to pursue consultancy roles in the changing international marketplace.

MSc

Queen Mary University of London

 

Queen Mary University of London was established in 1785 and is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone and supporting students to succeed. 

With schools split across five campuses in central and east London, students are able to select from an exceptionally broad range of subjects across three main faculties, including the Faculty of Humanities and Social Sciences, Faculty of Science and Engineering, and Faculty of Medicine and Dentistry. 

 

 

 

 

 

 

 

 

 

 

Facts 

  • Queen Mary is a member of the Russell Group of universities in the UK, which …
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