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Nottingham Trent University: Fashion Marketing
| Institution | Nottingham Trent University View institution profile |
|---|---|
| Department | School of Art and Design |
| Web | https://www.ntu.ac.uk/ |
| Study type | Taught |
MA
Summary
Fashion marketing is at the heart of shaping how brands connect with audiences in a fast-changing global industry. As digital-first strategies, social media, and sustainability redefine the fashion landscape, this course blends creativity with strategic thinking to help brands thrive. It equips you with advanced theoretical knowledge and practical skills to innovate and lead in a fast-paced, digital-first industry.
Our curriculum blends creativity with strategic thinking, focusing on:
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Positioning fashion brands in global markets
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Digital marketing and social media strategies
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Consumer behaviour and cultural insights
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Retail analytics and data-driven decision-making
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Sustainable and ethical marketing practices
Through live projects, case studies, and collaborations with leading brands, you’ll gain real-world insights and build a professional portfolio that sets you apart. This course prepares you for senior roles in fashion marketing or entrepreneurial ventures, ensuring you graduate with the confidence and expertise to thrive in a competitive global market.
Key features
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Masters degree with global recognition: Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.
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Build practical skills for your career: Enhance your research and digital skills through workshops in software like Adobe InDesign. Learn from industry speakers and get support for career planning tailored to roles in global fashion business and start-up ventures.
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Shape your learning around your goals: Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up.
Employability
Graduates become forward-thinking marketing professionals with the creative, strategic, and analytical skills to innovate within the global fashion industry. Career paths include roles such as Fashion Marketer, Digital Marketing Campaign Manager, Brand Strategist, Retail Analyst, Social Media Manager, and Influencer Marketing Specialist. Many also progress into consultancy, entrepreneurship, or further research.
Join a diverse and dynamic community at NTU and become a future leader in the global fashion industry.
Facilities
You’ll be taught at our City Campus in the heart of Nottingham, and specifically the Barnes Wallis building – a newly refurbished space dedicated to our Fashion Management, Marketing and Communication students.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Academic entry requirements: 2.2 honours degree. Other requirements: You are asked to use your personal statement to illustrate your knowledge and perspective on an aspect of the fashion industry. This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics. |
| Location | City Campus Nottingham Trent University 50 Shakespeare Street Nottingham NG1 4FQ |
Summary
As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective. You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and phycology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics. Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.
Modules include: - Culture and Collaboration
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The Fashion Industry
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Advancing Research Design
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Studio Practice
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Industry Practice
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Professional Practice
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Personal Project
Key features • Gain knowledge and understanding of new and established marketing practice across different areas of the fashion industry, and choose your specialist focus. • Combine marketing practices and theoretical related studies. • Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up. • Benefit from industry speakers such as senior marketing executives from leading fashion brands. • Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning. • Work individually and as a team in a challenging, creative and multicultural environment within the Nottingham School of Art & Design. • Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. • Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York. • Study alongside students from all areas of fashion management, marketing and communication. • Prepare for further postgraduate study, such as PhD • We are proud to be ranked 13th in the UK for Art and Design (QS World University Rankings by Subject 2021). • 83% of NTU's research submitted to the 'Art and Design: History, Practice and Theory' Unit of Assessment was assessed to be world-leading or internationally excellent in the Research Excellence Framework (REF) 2021.
Your space to create at NTU We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces. Visit our facilities hub at www.ntu.ac.uk/artfacilities to find out more.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2.2 honours degree. Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis. **Other requirements** ELTS 6.5 (with a minimum of 5.5 in each skill) and a short report illustrating your knowledge and perspective on an aspect of the fashion industry. |
| Location | City Campus Nottingham Trent University 50 Shakespeare Street Nottingham NG1 4FQ |
Why Study at NTU?
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