Loughborough University: Marketing
|Institution||Loughborough University View institution profile|
|Department||School of Business and Economics View department profile|
This programme offers an opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice. During the year students discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme benefit directly from the teaching of leading researchers and academics. Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepares students for any marketing management role within a multinational organisation. Core study areas include accounting and financial management, human resource management, innovation and entrepreneurship, marketing in the organisation, digital marketing and social media, making marketing work, business market review, strategic marketing solutions, and skills for employability and personal development.
|Level||RQF Level 7|
An honours degree (good 2:2 of 55% or above) or equivalent overseas qualification, typically in a non-business field although those with a business background will be considered.
The modules in the Marketing MSc programme are assessed using a mix of different methods. The assessment of each module is either exam only, coursework only or a combination of the two. For the modules assessed by exam and coursework, the typical weight for exam is 50% or 75%.
Students with significant knowledge of a compulsory module may substitute it with another available module.
Optional (choose two): International Marketing; Services and Retail Management; Logistics and Supply Chain Management; Business Environment Analysis; Brand Management; and Marketing Communications.
Students can also select to enter for their CIM Diploma in Marketing, which is paid for by the student and would start in semester 2.
|EU||13400 GBP for Whole course|
|England||13400 GBP for Whole course|
|Northern Ireland||13400 GBP for Whole course|
|Scotland||13400 GBP for Whole course|
|Wales||13400 GBP for Whole course|
|International||21900 GBP for Whole course|
School of Business and Economics
Supercharge your career
At Loughborough, we are committed to developing well-rounded, highly sought-after business and economics graduates equipped to succeed in today’s global economy.
Whether you are considering MSc, MBA or PhD study, here are a few key reasons to consider developing your career potential with us:
- Top-10 UK business school: consistently ranked Top-10 in the UK’s national league tables for 5th for Business, 6th for Finance and Accounting, 10th for Economics, and 1st for Information Management (The Times and Sunday Times, 2019)
- Triple-accredited (AACSB, EQUIS, AMBA ...
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