Loughborough University: Marketing

InstitutionLoughborough University View institution profile
Department School of Business and Economics View department profile
Web http://www.lboro.ac.uk/departments/sbe/study/masters/
Email pgenquiries@lboro.ac.uk
Study type Taught

Summary

This programme offers an opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice. During the year students discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme benefit directly from the teaching of leading researchers and academics. Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepares students for any marketing management role within a multinational organisation. Core study areas include accounting and financial management, human resource management, innovation and entrepreneurship, marketing in the organisation, digital marketing and social media, making marketing work, business market review, strategic marketing solutions, and skills for employability and personal development.

MSc

Loughborough University 
School of Business and Economics

 

 

 

 

Supercharge your career
At Loughborough, we are committed to developing well-rounded, highly sought-after business and economics graduates equipped to succeed in today’s global economy.

Whether you are considering MSc, MBA or PhD study, here are a few key reasons to consider developing your career potential with us:

  • Top-10 UK business school: consistently ranked Top-10 in the UK’s national league tables  for 5th for Business, 6th for Finance and Accounting, 10th for Economics, and 1st for Information Management (The Times and Sunday Times, 2019)
  • Triple-accredited (AACSB, EQUIS, AMBA ...

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